About Us

Built by Founders,
For Founders

Level One Strategies was founded on a simple belief: great businesses deserve great plans. Not templates. Not guesswork. But rigorous, investor-ready strategy that turns ambition into action.

MATTHEW D. COOK

PARTNER & PRINCIPAL STRATEGIST

With nearly two decades of experience in marketing, communications, and business strategy, Matthew has advised corporations, brands, startups, and nonprofit organizations as a consultant, agency leader, fractional CMO, and venture advisor. He has developed business, marketing, and communications strategies for dozens of startups and growing organizations, helping leaders sharpen their positioning, better understand their markets, attract customers, prepare for funding, and build stronger foundations for long-term growth.

Prior to Level One Strategies, Matt co-founded and served as Chief Strategy Officer of Lost Trail Communications, a globally recognized marketing and communications firm. Throughout his career, he has worked with organizations ranging from emerging ventures to internationally recognized brands, including ESPN, Dave & Buster’s, Gold’s Gym, CORE, and The ALS Association. His work has contributed to campaigns and stories featured by CNN, Fox News, HBO, MSNBC, VICE, The New York Times, and The Washington Post.

Matt brings an entrepreneur’s perspective to every engagement. He understands firsthand the challenges of building something from the ground up, making consequential decisions with imperfect information, and turning an ambitious vision into a business that works in the real world. His approach combines strategy with practical execution, helping leaders create clarity, identify opportunities, make smarter decisions, and build a clear path toward sustainable growth.

Matt earned his bachelor’s degree in Political Science, summa cum laude, from the University of Maryland, Baltimore County. He holds an MBA from the University of Illinois Gies College of Business, with concentrations in Marketing and Entrepreneurship, and a master’s degree in Sports Industry Management from Georgetown University, with a concentration in Strategic Marketing, Communications, and Digital Media.

NICK LE

PARTNER & OPERATIONS / FINANCE

Nick Le brings the operator's half of the equation to Level One Strategies. A B2B SaaS founder turned strategic advisor, he has spent the past decade working alongside founders, executive teams, and boards to turn plans into execution — stabilizing cash-strained operations, building the financial models investors actually underwrite, and running the campaigns and systems that deliver the growth a plan promises.

He co-founded and helps lead an advisory practice spanning accounting, finance, technology, and strategy, and built an embedded growth team that owns customer acquisition, product delivery, finance operations, and systems engineering for companies scaling from $1M to $20M in revenue. Earlier in his career, he led product management and go-to-market execution for enterprise SaaS platforms in the regulatory technology sector.

That combination is what he brings to a Level One engagement: market and financial analysis grounded in what execution actually costs, go-to-market strategy written by someone who has run the campaigns and owned the number, and operating models stress-tested against real P&Ls. His work spans consumer packaged goods, e-commerce, healthcare, insurance, industrial distribution, and professional services.

Nick holds a B.S. in International Business & Accounting from John Brown University and an M.S. in Computer Science from the University of Pennsylvania. He also serves as a Volunteer Board Member of the John Brown University Alumni Board.

Our Approach

Strategy, Engineered

We do not believe in one-size-fits-all frameworks. We believe in a repeatable process that adapts to your business, your market, and your goals.

01

Discover

We begin by understanding your vision, market, and constraints. Every plan starts with rigorous listening—because strategy that ignores reality fails in execution.

02

Architect

We translate insight into structure: clear positioning, defensible models, and a roadmap that connects today’s decisions to tomorrow’s outcomes.

03

Validate

Assumptions are stress-tested against market data, competitive dynamics, and investor expectations—so your plan holds up under scrutiny.

04

Build

We produce polished, investor-ready documents and executable marketing frameworks designed to be used, not shelved.

05

Launch

You leave with more than a plan. You leave with confidence, clarity, and a strategic foundation built to scale.

Ready to build your strategic foundation?

Book a free consultation and discover how a Level One plan can help you clarify your vision, validate your market, and move forward with confidence.